The Wisconsin Alumni Research Foundation, founded in 1925, looked to us to create a new brand platform that built upon both legacy and vision. The purpose-led theme ‘investing in research, making a difference’ touched all constituencies—from WARF staff, university researchers and scientists, faculty,  investors and the community WARF calls home. Story-telling tools we developed ranged from a new logo to a revamped web site. One reason WARF selected us to help with the new brand platform was the success of the brand platform and messaging tools we developed for the Wisconsin Institutes for Discovery.

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