GREATER MADISON CONVENTION AND VISITORS BUREAU
The Greater Madison Convention and Visitors Bureau creates economic impact through tourism. They looked to us to create a new purpose-led brand platform that transcended tourism-as-usual. Working closely with staff and key constituencies, we developed the theme ‘Going. Beyond. Visit’. This theme was introduced via campaigns aimed at business, meetings/events, leisure travelers and government audiences. Initial launch tools included print and digital messaging, web site update to reflect theme and all kinds of sustainable swag. Our tourism experience also includes communications for Downtown Boulder and Estes Park Colorado.