FORWARD COMMUNITY INVESTMENTS (FCI)
Forward Community Investments asked us to help them create a new brand platform that reflected the mission and vision of the community develop financial institution—eliminating racial disparities. We dug deep with FCI, interviewed all staff, board members and key constituencies including investors and those receiving grants and loans. Upon capturing their purpose ‘Step Forward Fearlessly’ and crafting their MAP communication blueprint, we began working on the new look and voice of FCI. We developed their new theme ‘We Don't See The Quit In Equity’ and integrated into a brand new web site, digital templates, posters and even yard signs.