The Hillary Institute of International Leadership was launched to honor the legacy, values and hope for humanity of Sir Edmund Hillary. Working with the Institutes principals in Christchurch, New Zealand, we crafted a message strategy guided by the purpose of ‘great leadership improves the human condition’. We developed a graphic identity for the Institute including the logo and theme ‘the ascent of great leadership’. The voice of the Institute was integrated into a new web site and presentation materials. We even created the initial series of Hillary Laureate awards. The awards are given to annual laureates addressing a key issue around climate change. The award, echoing the Institute’s logo, included a ‘pounamu’ stone representing the Hillary Step.

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