Too often a marketing communications campaign begins with the words, "We need a new brochure, or logo, or website." BEYOND THE MISSION STATEMENT: Why Cause-Based Communications Lead to True Success suggests that such campaigns and messaging must begin with unearthing, capturing and communicating the "cause" of a business - the "why" it exists versus simply what it does.

The book is framed around the Good for Business ten-question Mission in a Message process that helps businesses find their authentic, truthful voice which can then be translated into powerful, compelling and inspiring communications that move both hearts and minds of customers, company culture and community.

BEYOND THE MISSION STATEMENT lays out the steps and provides many real examples of how all types of businesses and organizations have used this approach to rejuvenate their marketing communications and make them more relevant, meaningful and true. Four detailed case studies and twenty examples of the messaging developed from the Mission in a Message process are featured in the book.

To explore these and other case studies, click here.

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