Founded in 1999, Good for Business is here to do what we can to make communication a force for good. We believe that ‘A business isn’t a brand to be built, but a cause to be believed in. We have helped well over 100 organizations unearth, capture and communicate their cause or purpose. We help organizations create purpose-led communication platforms that are constructed with truth and transparency and void of hype, spin and fear.

Our communications work has garnered over 500 awards for creativity including awards from the Art Directors Club of New York, Communications Arts and Print Magazine (we must admit, though, we stopped entering awards competition years ago and used the fees to create public service campaigns).

The book, Beyond the Mission Statement, was published about our purpose-led approach to developing communication strategy. 

Good for Business has been a B Corp since 2010.

We have the honor and privilege of serving a wide range of organizations committed to making a positive difference. Because we begin our relationship at such a deep level, we regard our clients as partners. It’s this sense of partnership that leads us to create communications in sectors ranging from energy, education, economic justice and the environment to healthcare, hospitality, human rights and high technology/research for clients located in New Zealand, New England and just about everywhere in-between. Here’s a sampling:


Arts Wisconsin

British Telecom

Capital Region Sustainable Communities

Clif Bar

Clean Wisconsin

Colorado Children’s Campaign

Cornell University School for Hospitality Leadership


Credit Union National Association

CUNA Mutual Group

Domestic Abuse Intervention Services (DAIS)

Emerson Human Capital

Friends of the Arboretum

Fund for Lake Michigan

Fund for Wisconsin Scholars

5 Nines Data

Gathering Waters

Green Tier

Greater Madison Convention & Visitors Bureau

Healthcare Education and Training

Heart Rhythm Society

Hillary Institute

Homeless No More

Ithaca College School of Music


Madison Concourse Hotel

Madison Gas and Electric

Madison Metropolitan School District

Meriter Hospital


Milestones Project

Morgridge Institute for Research

Mpowering Madison

My Fair Lakes

Natural Resources Foundation

Next Generation Consulting

Organic Processing Institute


Smith & Gesteland

Urban League

School of Veterinary Medicine

UW Credit Union

WARF (Wisconsin Alumni Research Foundation)