Founded in 1999, Good for Business is here to do what we can to make communication a force for good. We believe that ‘A business isn’t a brand to be built, but a cause to be believed in.™ We have helped well over 100 organizations unearth, capture and communicate their cause or purpose. We help organizations create purpose-led communication platforms that are constructed with truth and transparency and void of hype, spin and fear.
Our communications work has garnered over 500 awards for creativity including awards from the Art Directors Club of New York, Communications Arts and Print Magazine (we must admit, though, we stopped entering awards competition years ago and used the fees to create public service campaigns).
The book, Beyond the Mission Statement, was published about our purpose-led approach to developing communication strategy.
Good for Business has been a B Corp since 2010.
We have the honor and privilege of serving a wide range of organizations committed to making a positive difference. Because we begin our relationship at such a deep level, we regard our clients as partners. It’s this sense of partnership that leads us to create communications in sectors ranging from energy, education, economic justice and the environment to healthcare, hospitality, human rights and high technology/research for clients located in New Zealand, New England and just about everywhere in-between. Here’s a sampling:
Capital Region Sustainable Communities
Colorado Children’s Campaign
Cornell University School for Hospitality Leadership
Credit Union National Association
CUNA Mutual Group
Domestic Abuse Intervention Services (DAIS)
Emerson Human Capital
Friends of the Arboretum
Fund for Lake Michigan
Fund for Wisconsin Scholars
5 Nines Data
Greater Madison Convention & Visitors Bureau
Healthcare Education and Training
Heart Rhythm Society
Homeless No More
Ithaca College School of Music
Madison Concourse Hotel
Madison Gas and Electric
Madison Metropolitan School District
Morgridge Institute for Research
My Fair Lakes
Natural Resources Foundation
Next Generation Consulting
Organic Processing Institute
Smith & Gesteland
School of Veterinary Medicine
UW Credit Union
WARF (Wisconsin Alumni Research Foundation)