Greetings Butler/Till,

Here is a sampling of some of my work. I served as creative director and writer for everything you see here. I also worked directly with the clients in developing purpose-led message strategies that served as the blueprint for the creative you are reviewing. If you would like to see more, (videos, web sites),  just let me know.  I look forward to the opportunity to work with the Butler/Till team.

Cheers!

Jim Armstrong


 

Rebranding for University of Wisconsin Credit Union.  Brand platform ‘Humanity Counts Most’ and tagline 'Your best interest always comes first' was launched via integrated multi-media campaign.

 

 
  After conducting focus groups with a diverse spectrum of women,  multi-media campaign was developed to promote confidential birth control and STD testing services. Focus groups revealed key word to be 'confidential', which led to the creation of the campaign name and logo "psssst . . . "..

 

After conducting focus groups with a diverse spectrum of women,  multi-media campaign was developed to promote confidential birth control and STD testing services. Focus groups revealed key word to be 'confidential', which led to the creation of the campaign name and logo "psssst . . . "..

 

 
  Created theme and multi-media campaign addressing myths and realities associated with homelessness.  Campaign create in partnership with Rotary.

 

Created theme and multi-media campaign addressing myths and realities associated with homelessness.  Campaign create in partnership with Rotary.

 

 

 

 

 

 

Developed for group focused on electing women to higher office in United States.

 

 
  Water conservation and protection call to action message focused on users and abusers of Chattahoochee River.  Created in partnership with Riverkeeper.

 

Water conservation and protection call to action message focused on users and abusers of Chattahoochee River.  Created in partnership with Riverkeeper.

 

 
 
 
  Created brand for new leadership foundation established in honor of Sir Edmund Hillary. Black and white palette reflects national colors of New Zealand, home of the Hillary Institute.

 

Created brand for new leadership foundation established in honor of Sir Edmund Hillary. Black and white palette reflects national colors of New Zealand, home of the Hillary Institute.

 

 

 

 

Ads for Cornell University’s School of Hospitality Management Restaurant that also serves as a lab for students enrolled in program. Also created the 'Hospitality leadership through learning' brand platform for entire hotel school.

 

 
  Developed theme and graphics for CUNA’s Governmental Affairs Conference. Elements included web site, ads, posters, banners, etc. This work was so well received it opened the door to the rebranding of all of CUNA's products and services.

 

Developed theme and graphics for CUNA’s Governmental Affairs Conference. Elements included web site, ads, posters, banners, etc. This work was so well received it opened the door to the rebranding of all of CUNA's products and services.

 

 

Brand created for socially-responsible cycling entrepreneur focused on manufacturing bikes in healthy and just factories in China. Company is named 'Kind' and all the first line of bikes designed to be white. This is an example of first two pages of web site that could also serve as brochure cover and second page.

 

 
New brand introduction and fundraising message for organization Western Resource Advocates, previously known as Land and Water Fund of the Rockies.  

New brand introduction and fundraising message for organization Western Resource Advocates, previously known as Land and Water Fund of the Rockies.

 


 
  New name and brand integrated into messaging aimed at business. Headlines remove ‘art’ from classic business terms to convey the loss business will feel without creativity.

 

New name and brand integrated into messaging aimed at business. Headlines remove ‘art’ from classic business terms to convey the loss business will feel without creativity.

 

 

 

Messaging developed to introduce Divine Chocolate to the U.S.

 

 

Customize-able 'Kids & Schools' campaign created for school districts to raise awareness of the positive returns on investment realized when citizens, government and businesses support public education.

 

 
 
 

 

 

Theme and capital campaign materials that successfully helped raise funds for building new facility for University of Wisconsin School of Veterinary Medicine.

 

 
Campaign created for Biodiversity Project to raise awareness of fragility of the Great Lakes. Messaging tools ranged from bar coasters and paper shopping bags to radio and posters. Shedd Aquarium soon became key partner in campaign.

Campaign created for Biodiversity Project to raise awareness of fragility of the Great Lakes. Messaging tools ranged from bar coasters and paper shopping bags to radio and posters. Shedd Aquarium soon became key partner in campaign.

 

 
 
 

 

Prospectus developed for Milestones Project and United Nations to promote peace and tolerance through the arts. Milestones eventually received award from U.N. for their work.

 

 

 

 

 

Theme and campaign materials developed to promote pneumonia vaccine, a vaccine you only need once.

 

 
  Mpowering Madison campaign created to ignite community action to reduce green house gas emissions by 100K in three years. Met goal in 18 months. Iconic ‘M’ developed for integration in all messaging ranging from TV to booths at City's Farmer's Market.

 

Mpowering Madison campaign created to ignite community action to reduce green house gas emissions by 100K in three years. Met goal in 18 months. Iconic ‘M’ developed for integration in all messaging ranging from TV to booths at City's Farmer's Market.

 

 
 
 
Developed brand for utility, MGE, that is built upon five pillars: Energy, Economy, Education, Environment and Every neighborhood. These particular messages focus on energy conservation/efficiency measures like turning back your thermostat (pictured on back of bus), hanging laundry outside to drive, advice on solar panels, calling the energy efficiency helpline and encouraging college students to sign up for online bill-pay.

Developed brand for utility, MGE, that is built upon five pillars: Energy, Economy, Education, Environment and Every neighborhood. These particular messages focus on energy conservation/efficiency measures like turning back your thermostat (pictured on back of bus), hanging laundry outside to drive, advice on solar panels, calling the energy efficiency helpline and encouraging college students to sign up for online bill-pay.

 

 

Theme and concept examples developed to strategically connect British Telecom with an issue both customers and employees rank high: giving voice to youth.

 

 

New brand, name and messaging created for sustainable forestry cooperative. Key word of message strategy is ‘restore’. These are examples of small space newspaper ads that can be customized for local sustainable wood dealers.

 

 
 

Inspired by Happiness Index we developed for the community we lived in, we developed Happiness in 2020 indexes for global and business applications. These were presented at international Dialog Conference in Edinburgh.

 

 

Multi-media AIDS awareness campaign now archived in Smithsonian. Extremely controversial at the time, the campaign included testimonials from attorney dying from AIDs, drug addicts, prostitutes and teens promoting safe sex.

 

 

 

Rebranded Domestic Abuse Intervention Services as DAIS (pronounced 'days). New 'One. And for all.' brand platform helped set the stage for successful fundraising campaign and building of phenomenal new shelter and services facility. 

 

 

As part of the rebranding of the Wisconsin Academy of Sciences, Arts & Letters, we developed Academy Evenings speaker series messaging. 

 

 

 

This is an example of one of our end-of-year messages. This example addresses water issues and encourages people to take action through a link to Charity: Water.

 

 

We developed ‘Factivist™’ to present facts and data-points in ways that transcend pie charts, graphs and research documents. Here is a sampling of four Factivist messages. Each message includes contact point to take action on the issue.

 

 

Here are four more Factivist™ messages specifically focused on strong ROI of the arts and to counter impending budget cuts to the arts and creative economy endeavors.

 

Hope you enjoyed, Butler/Till!