Since 1999, Good for Business has helped companies "unearth, capture and communicate" their noble causes. Since 2002, the Cause Marketing Forum has helped businesses and nonprofits "do well by doing good together" – and Cause Marketing Forum brings these forces together through conferences, workshops and their annual Halo Awards honoring the very best in cause marketing. Perhaps it was only a matter of time before these two agents for positive social change would find the opportunity to work together. In May, Good for Business helped CMF launch their new name and identity, "Companies & Causes." Companies & Causes communicates the positive alliance between good corporate citizens and the social and environmental endeavors they support. Companies & Causes strives to reinforce the idea that business leaders need to have their companies become one with social responsibility in order to truly succeed and make a greater positive impact. This belief is supported by data telling us this is the direction business must move. According to the research, 72% of U.S. workers want to work for companies that support good causes. Ninety percent of U.S. consumers want to patronize companies with positive social practices, and consumers in the 18-25 year-old demographic are even more likely to support good corporate citizens.

In anticipation of the new "Companies & Causes" Web site, we still encourage you to visit the good work being done at the current Cause Marketing Forum site.