From cave paintings to computer code, humans harness the power of words and images in ways that can have a positive or negative impact. Good for Business is here to create messages that help move humanity to a better place. We believe purpose-led communications can take us to there.
We believe communication is the most powerful force in the world. We aim to make it a force for good by ensuring words and images are driven by noble purpose. This purpose can guide businesses, nonprofits, governments, movements, activists, artists, all of us. We offer two ways to make communication a force for good: Message And Purpose (MAP) and Factivist.™
With Message And Purpose (MAP), we dive in deep and help you unearth, capture and communicate your noble purpose. MAP will serve as your guide for planning and communicating in ways that build meaningfully effective relationships with your culture, customers, constituencies and community. Your messages will never be adrift as MAP reveals your true north and coordinates.
With Factivist, we help create communications that inform, inspire and ignite action to address the issues and opportunities of our time. Factivist presents facts and research in ways that transcend pie charts and bar graphs and move people both intellectually and emotionally to step forward and make a difference.